The FT reports that Bayer, which has made a bid to take over Monsanto, has a relatively squeaky-clean brand, with ‘lots of positive connotations’. This, despite the company being rocked by scandal in 2001 when its cholesterol drug Lipobay was found to have serious side-effects and its production of a neonicotinoid insecticide which may have contributed to the decline in the bee population.

by Chemical Concern, Global Research: 

Bayer

“Its oldest brand is aspirin, after all,” says Torben Bo Hansen, head of Philipp und Keuntje, a German advertising agency, adding “But for large parts of the population Monsanto is evil personified.”

In another FT article, Dirk Zimmermann explains:

“Bayer is by no means an exemplary company. After all, their business model is the same as Monsanto’s — they also sell genetically modified seeds that are resistant to the herbicides they produce. None of this is compatible with the idea of…

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